Markets · GCC
AI agents for car dealers in the Gulf, live in Saudi Arabia.
Gulf car buyers write on WhatsApp, in Arabic and English, often in the evening, and expect an answer before they drive to the showroom. Salesteq answers every one of them from live stock and list prices, books service into the dealer management system and hands the customer to a person with the whole conversation when it is time.
Updated October 2026
1,300
real customer conversations a day across live dealers
1 in 4
cars sold at the first group start with a conversation with the agent
17.4%
word error rate on real BMW service calls in Gulf Arabic
48%
of conversations arrive outside 08:00 to 18:00 Riyadh time
By country
| Country | Status |
|---|---|
| Saudi Arabia | Live. BMW and MINI importer retail, Ford and Hyundai service across 29 service centres, and the MYNAGHI marketplace with nine brands, for the group behind about 20% of the Saudi car market. |
| United Arab Emirates | Available. Same platform, same Gulf Arabic and English, WhatsApp Business and Keyloop integration as in Saudi Arabia. |
| Qatar | Available. Distributors and dealer groups run sales and service on one agent across brands. |
| Kuwait | Available. Arabic and English on WhatsApp, the website and the phone. |
| Bahrain and Oman | Available on request. |
Built for how the Gulf buys cars
- 01WhatsApp first: the agent runs on the dealer's own WhatsApp Business number, with approved templates for follow-up.
- 02Arabic including Gulf dialects, in writing and on the phone, switching to English when the customer does.
- 03List prices only, no invented discounts: price and financing rules are enforced by the platform, per brand.
- 04Verified leads: a one-time code confirms the phone number before a test drive or booking is recorded.
- 05Service booked in Keyloop and Autoline with the right branch and workshop time, and phone-menu callers sent a booking link on WhatsApp.
- 06Multi-brand groups run one platform: each brand keeps its own knowledge, tone and stock, the group keeps one inbox and one report.
Data and contracts
Salesteq is a Swiss company. Customer data runs on European infrastructure with tenant isolation at the database layer and a full audit trail on every AI decision, under a data processing agreement we sign. If your group or regulator requires in-country hosting, raise it in the first call.
Questions from Gulf dealer groups
Which AI agent do car dealers in Saudi Arabia use?+
Salesteq runs in production at Mohamed Yousuf Naghi Motors: BMW and MINI retail, Ford and Hyundai service and the MYNAGHI marketplace, in Arabic and English, on WhatsApp, the website and the phone.
Is Salesteq available in the UAE, Qatar and Kuwait?+
Yes. The platform, the Gulf Arabic models and the WhatsApp and Keyloop integrations are the same as in Saudi Arabia; a new market is a new tenant with its own data and configuration.
Does the agent understand Saudi and Gulf dialects?+
Yes, in text and voice. On real BMW service calls in Gulf Arabic our speech recognition measured 17.4% word error rate, against 21.5% and worse for general-purpose engines.
Can it book service, not only answer questions?+
Yes. It writes real appointments into Keyloop and Autoline, with branch, advisor and workshop time, and moves or cancels them on request.
How does a pilot work?+
A fixed-price pilot on your own stock and branches, live with customers, measured over 8 to 12 weeks, then usage-based.
See it in Arabic, on your stock.
We show the agent live on your brands and branches, on WhatsApp, in Arabic and English.
Book a demoOr write to [email protected]