Compare · Chatbots
Not another chatbot. An agent that finishes the job.
Most dealer websites and WhatsApp numbers already have a bot. It greets, answers a few fixed questions and asks for a name so someone can call back. Salesteq works the other way round: it answers from the dealer's live stock, prices and workshop diary, verifies the customer, books the appointment or writes the lead, and hands over to a person only when a person is needed.
Updated October 2026
1 in 4
cars sold at the first group start with a conversation with the agent
15,000+
service appointments booked into the DMS, not callback requests
1,300
real customer conversations a day
46%
of quiet leads reply when the agent follows up on WhatsApp
What our customers say
“AI handled over 14,000 customer consultations within a month. Cost per interaction was reduced by half.”
Hans de Visser
CEO, MYNAGHI
One automotive AI serves customers across the group's brands, on the website and WhatsApp, day and night.
Ruslan Sharibdzhanov
Digitalization Director, MYNAGHI Group
Customers now book their own service appointments.
Alawi AlAlawi
Digitalization Manager, BMW Group Importer KSA
Where the difference shows
| Typical chatbot | Salesteq agent | |
|---|---|---|
| Answers come from | A script or a FAQ someone wrote once | Live stock, list prices, financing rules, branches and workshop capacity, refreshed from the dealer's systems |
| "Do you have a white Tucson under 100,000?" | "An advisor will contact you" | Shows the matching cars with photos and prices and offers a test drive |
| Lead | Name and number in a form, unverified | Phone number confirmed by one-time code, lead written into the CRM with the conversation |
| Service | "Please call the service centre" | Booked in Keyloop or Autoline with branch, advisor and the workshop time the job needs; moved, cancelled or status-checked on request |
| Prices and discounts | Whatever the script or the language model says | List prices only, no invented discounts or promises, enforced per brand by the platform |
| Language | One or two, often stiff | Arabic including Gulf dialects, English, German, French; switches when the customer does |
| Channels | One chat window | Website, WhatsApp, Instagram and phone, one conversation history, one team inbox |
| Handover | A transcript in an email | To a named person in the inbox, with the whole conversation, the car and the customer |
| Follow-up | None | Re-engages quiet leads on WhatsApp and hands the replies back to sales |
| Proof | Number of chats | Leads, bookings and cars sold traced back to the conversation, every AI decision in an audit trail |
Nothing you run today is replaced
Salesteq sits in front of the systems you already run: your CRM receives every lead with name, phone and car, your DMS receives test drives and service visits as bookings, and your contact centre stays as it is and takes every handover to a person. Website and WhatsApp go live in two weeks, on your own accounts and numbers.
"Can't we just put ChatGPT on our website?"
A general language model on a website answers fluently and confidently, which is the problem: it does not know today's stock, it guesses prices, it can promise a discount nobody approved, and it cannot book anything. Salesteq uses language models too, but inside a system that only lets them answer from the dealer's own data, under the brand's price rules, with tools that read and write the CRM and the DMS, and with a person taking over where the rules say so.
Built only for automotive, not for every industry
- 01Knows the difference between a model, a trim and a car in stock, and between new, used and certified pre-owned.
- 02Turns "there's a noise from the front left when I brake" into the right service product and workshop time.
- 03Finds the customer's car in the DMS from the phone number and refuses bookings for a brand the workshop does not serve.
- 04Handles financing and test-drive questions the way a sales advisor would, then hands the deal to one.
- 05Understands Arabic dialects in writing and on the phone: our own speech models placed 1st of all systems in mixed-dialect Arabic speech recognition at NADI 2026, and measured 17.4% word error rate on real BMW service calls in Gulf Arabic.
When a chatbot is enough
If you only need opening hours, directions and a contact form, a simple chatbot does that well and costs less. Salesteq is for dealers where volume, languages or the workshop phone queue mean conversations turn into lost sales and empty bays.
Questions dealers ask
What is the difference between an AI agent and a chatbot for car dealers?+
A chatbot answers from a script and collects a name for a callback. An AI agent answers from live stock, prices and workshop capacity, verifies the customer, writes the lead into the CRM, books the service appointment in the DMS and hands over to a person with the whole conversation. Salesteq is an agent.
How is Salesteq different from a WhatsApp chatbot?+
Salesteq runs on the dealer's own WhatsApp Business number but does the work behind the conversation: it shows matching cars with prices, books service in Keyloop or Autoline, verifies the phone number, follows up quiet leads and hands over to a named person in the team inbox.
Does the AI make up prices or discounts?+
No. Salesteq answers with list prices from the dealer's data only and cannot offer discounts or promises the brand has not approved. These rules are enforced by the platform, not left to the language model.
We already have a chat widget. Do we have to replace it?+
Salesteq brings its own widget for the website and works on WhatsApp, Instagram and the phone. Many dealers start on one channel, such as WhatsApp or service booking, and keep the rest until the numbers are in.
How do we know it works better than our chatbot?+
A fixed-price pilot on your own stock and branches, measured on leads, bookings and handovers over 8 to 12 weeks. At the first group, one in four cars sold started with a conversation with the agent.
Ask it something your chatbot can't answer.
We show the agent live on your stock and branches: a car search, a verified test drive and a service booking in a real workshop diary.
Book a demoOr write to [email protected]