Customer Cases
Live in production. Not pilots.
BMW, MINI, Ford, Hyundai, the MYNAGHI marketplace and Auto Vogelsang run Salesteq agents in production today. These are their deployments, real systems, real diaries, real customers.
Download the Naghi case study (PDF)BMW & MINI · Saudi Arabia / Customer-Facing AI
BMW's Saudi retail answers every customer in seconds
24/7
advisory, answered in seconds
BMW Group retail in Saudi Arabia, premium customers, Arabic and English, and a market that shops for cars at 11pm. Every inquiry used to wait for showroom hours; every test-drive request was a form disappearing into a queue.
Without Salesteq
Website inquiries answered next business day, if the form was filled at all
Nights, weekends and holidays: no advisory at all
Test-drive requests landed in a shared inbox, uncalled for days
Advisory quality varied by advisor, shift, and language
Thousands of phone calls with zero quality measurement
With Salesteq
An AI sales advisor live across bmw-saudiarabia.com, full model range, list-price governed, Arabic and English, 24/7. Test drives captured with OTP-verified phone numbers and written straight into the CRM as qualified leads.
Financing conversations handled in chat: monthly plans, terms, trade-in context, before a salesperson ever picks up the phone.
Voice AI validated on real BMW service calls: 17.4% word error rate on Gulf Arabic, about half the errors of the best general-purpose engines, confirmed production-ready by BMW KSA's digitalization manager.
Thousands of real customer conversations every month, answered in seconds. Every lead verified, attributed, and delivered, no more forms into the void.
MYNAGHI Marketplace · 9 brands / Front + Back Office
A nine-brand marketplace run by AI, front to back
50→5
call-center seats to people
MYNAGHI, the multi-brand marketplace of Mohamed Yousuf Naghi Motors, sells nine automotive brands to a WhatsApp-first market. Scaling the classic way would have meant a 50-seat call center, before counting the back-office team to manage leads, campaigns, and reporting.
Without Salesteq
A 50-seat call center to cover volume, languages, and hours
Leads scattered across web forms, WhatsApp threads, and phone notes
Marketing spend with no line of sight to showroom outcomes
Quiet leads silently dying, nobody has time to re-engage them
Management reporting assembled by hand, always a week old
With Salesteq
One AI agent across web, WhatsApp, and phone, native Saudi voice, inventory-aware for all nine brands, with clean human handover the moment a customer needs a person.
The back office runs on AI too: leads pushed into the CRM with campaign attribution, quiet leads automatically re-engaged over WhatsApp, funnels and daily reports generated without a human touching a spreadsheet.
Around 70% of all the work is done by AI, the five-person human team handles the judgment calls.
One in four cars the group sells now starts in a conversation with the agent. A team of five carries what would otherwise be a 50-seat operation, at roughly 12× lower cost per conversation.
Ford & Hyundai · Saudi Arabia / Service Booking
Two national service networks that book themselves
27
branches, one AI front door
Ford and Hyundai service across Saudi Arabia: 12 Ford branches and 15 Hyundai branches where every appointment came through a phone queue. Call agents booked blind 30-minute slots for jobs that need three hours, workshops overran, and the diary never matched reality.
Without Salesteq
Booking only during call-center hours, the phone queue was the front door
Generic time slots regardless of what the job actually needs
No self-service to reschedule, cancel, or ask 'is my car ready?'
Unverified bookings and forgotten appointments eating workshop capacity
With Salesteq
Customers describe the problem in their own words, the agent triages the symptom, picks the right service product, and books the workshop time the job actually needs.
Appointments are written directly into the live Keyloop/Autoline diary: real branch, real advisor, real slot. OTP-verified and SMS-confirmed, in Arabic or English, at any hour.
Reschedules, cancellations, and status checks handled in chat against the live repair order. Multiple services combined into one visit with correct total time.
One AI front door for two brands, deployed network-wide, Ford first in July 2026. A customer describes the problem, verifies the phone number, and the appointment is written into the live Keyloop diary at any hour. The phone queue is no longer the only way in.
Auto Vogelsang · Switzerland / Dealer AI, three languages
A Swiss dealer whose website answers in German, French and English
3
languages, one advisor
Auto Vogelsang in Grenchen sells to a region that speaks German and French, with buyers who browse in the evening and expect an answer before they drive over. The stock lived in a rented AutoScout24 window inside the dealer's own site: the cars were there, but no advice, no comparison, no next step.
Without Salesteq
Vehicle listings in an embedded third-party frame, enquiries owned by the marketplace
No answers outside opening hours, in either language
Every stock change hand-typed into the site, or not at all
With Salesteq
Léa, the dealership's AI advisor, on auto-vogelsang.ch, answering from the live stock feed in German, French and English, switching language with the visitor.
Price, financing and comparison questions answered per car, with a test-drive request captured and passed to the sales team.
The stock feed drives the site: new cars appear with their photographs and prices without anyone uploading them.
A Swiss single-site dealer runs the same agent platform as a national importer, in its own languages, on its own website, with no integration project.
Your brands. Your branches. Same result.
We'll show the agent on your stock, your languages, your booking flows, live in the system, not on slides.
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