Case Study
Running commercial operations for BMW Saudi Arabia.
Mohamed Yousuf Naghi Motors. One of the largest automotive dealer groups in the Middle East. Exclusive agent for BMW, MINI, Land Rover, Genesis, Lincoln, and Infiniti across Saudi Arabia.
The Situation
Multi-brand. Multi-city. Multi-language. One commercial challenge.
The Organization
Mohamed Yousuf Naghi Motors is one of the largest automotive dealer groups in the Middle East. Exclusive agent for 11+ automotive brands — BMW, MINI, Rolls-Royce, Jaguar, Land Rover, Genesis, Hyundai, Ford, Lincoln, MG, and Chery — commanding ~20% of the Saudi automotive market. Thousands of customer interactions per day across showrooms, phone lines, and digital channels.
The Challenge
24/7 customer coverage across web, phone, and WhatsApp. Arabic and English with natural switching between languages. Complete vehicle inventory knowledge — every model, specification, price, and availability status. Service bookings without phone queues. Scaling commercial operations without scaling headcount.
See it in action
Talk to the AI advisor. Right now.
This is a BMW Sales Advisor demo we built to showcase the technology for the Naghi deployment. It knows the full BMW model range. Ask it anything — models, specs, pricing, features. Book a test drive. In Arabic or English.
Interactive demo — real AI, real product knowledge, real conversations
What's being deployed
AI commercial operations — launching across all Naghi brands
AI sales advisor
Knows every vehicle in inventory — model, spec, price, availability. Handles product inquiries, comparisons, and recommendations in natural conversation. Captures leads automatically.
Service booking
Oil changes, tire swaps, inspections, brake service — booked in seconds via chat or voice. No phone queues. No manual scheduling. Confirmed automatically.
Multilingual — Arabic & English
Gulf Arabic and English with automatic detection. One agent handles both seamlessly. No language training required. Natural conversation in either language.
Three channels — web, phone, WhatsApp
Website chat widget, AI phone line, WhatsApp. Same advisor, same knowledge, same quality across every channel. 24/7.
Live inventory integration
Connected to the full vehicle catalog. Models, trim levels, pricing, equipment packages, availability. Updated continuously. The advisor always knows what is on the lot.
Results
Commercial operations running autonomously.
From first inquiry to booked appointment. Every language. Every channel. Every hour of the day.
24/7
Availability
No downtime, no shifts
2
Languages
Arabic & English, auto-detected
3
Channels
Web, phone, WhatsApp
<30s
Service bookings
Oil change to confirmation
Zero missed inquiries
Every customer who visits the website, calls the phone line, or sends a WhatsApp message gets an immediate, knowledgeable response. No voicemail. No "we'll get back to you." No business hours limitation.
Full inventory knowledge
The AI advisor knows every vehicle across the entire Naghi fleet. Not a scripted FAQ. Real product knowledge — specifications, pricing, equipment packages, availability. Comparisons and recommendations based on customer needs.
Automatic lead capture
Every conversation becomes a qualified lead. Name, contact, interests, vehicles discussed — captured automatically. Scored and routed to the right salesperson with full context.
Natural Arabic conversation
Gulf Arabic with natural dialect handling. Not translated scripts. Real conversational Arabic that customers feel comfortable with. Automatic language detection — no language selection menus.
Voice AI — built in-house
Proprietary speech engine, not a third-party wrapper
The phone channel runs on Kol, Salesteq's proprietary voice engine. Built from the ground up by our co-founder. Real-time speech recognition, neural voice synthesis, sub-second latency. Customers call the phone line and speak to the AI advisor naturally — in Arabic or English.
Try it yourself.
Talk to the live MINI advisor or book a call to see how Salesteq can run commercial operations for your organization.