Salesteq

Integrations · Instagram

Instagram: the buyer writes under the reel at 11 pm. The agent answers.

Car brands post on Instagram every day and buyers answer there: a price question under a reel, a DM about a colour, a story reply asking for a test drive. Salesteq runs the dealer's AI agent on the brand's own Instagram business account through Meta's official APIs: it answers direct messages from live stock and prices, books test drives with a verified phone number, and replies publicly to comments as the brand, briefly and in the commenter's language.

Updated October 2026

Salesteq AI agent answering an Instagram direct message from a car buyer and booking a showroom visit
Salesteq AI agent answering an Instagram direct message from a car buyer and booking a showroom visit

488

buyers wrote first on Instagram or Messenger to BMW Saudi Arabia in three months, every one answered by the AI

24/7

DMs and comments answered, most of them outside showroom hours

1

public reply per comment, one sentence, as the brand account

0

replies to negative or hostile comments: the brand never argues in public

Direct messages

Meta's Instagram platform lets a business send and receive messages with people who write to its account, and manage and reply to comments on its media. Salesteq connects to it either through the Meta API directly or through Sinch, and runs the same agent as on WhatsApp and the website.

A DM, a story reply, a story mention or a shared reel opens a conversation. The agent answers from live stock and list prices with car cards, confirms the phone number by one-time code before recording a test drive or a lead, writes the lead into the CRM and hands over to a named person in the team inbox when it should. The Instagram thread and a later WhatsApp conversation from the same customer are joined by phone number, so the consultant sees one history.

Comments under posts and reels

Comments are public, so the rules are different from a DM. Salesteq answers top-level comments with substance (a question, a buying signal) with one short public reply as the brand account, in the language of the comment, about the post or the car. It never quotes prices, stock, opening days or procedures under a post, never pitches a test drive or asks the commenter to DM, and never replies to emoji-only praise, to replies inside other people's threads, or to negative and hostile comments. The dealer's own team sees every reply, and every withheld one, in an ops channel.

The same engine runs on Facebook page comments. Optional moderation (hide or delete offensive comments about rulers, state or religion, never brand criticism) exists and is switched on only with the brand's written approval.

CommentWhat the agent does
"How much is this one?"One warm public line as the brand; the price itself is given in a DM when the buyer writes.
"Beautiful car"A short thank-you, if the comment has substance; emoji-only comments get nothing.
"Worst service ever"No public reply. Complaints are for the service team, not the comment section.
A reply inside someone else's threadNothing. The brand answers top-level comments only.

Live today

BMW and MINI Saudi Arabia run Instagram DMs and public comment replies on their own accounts, in Arabic and English. The national Hyundai importer in Tajikistan runs comment replies in Russian and Tajik alongside its website agent. Hyundai Saudi Arabia's Facebook and Instagram comment replies are connected and switched on when the brand approves.

What a dealer needs to start

  • 01An Instagram business account linked to a Facebook page, both in your Meta business portfolio.
  • 02Access for Salesteq to that page and account (a system user with the messaging and comment permissions), or your Sinch project if you already run Instagram there.
  • 03Your comment policy decisions: public replies on or off per account, and which categories stay silent. The defaults above are the ones brands have chosen so far.
  • 04A named team for handovers, in the Salesteq inbox or your contact centre.

Questions about Instagram

Does Salesteq answer Instagram DMs for car dealers?+

Yes. The AI agent answers direct messages, story replies, mentions and shared reels from the dealer's Instagram business account, from live stock and prices, verifies the phone number and writes leads into the CRM. Live at BMW and MINI in Saudi Arabia.

Does it reply to comments on posts and reels?+

Yes, publicly and briefly, as the brand account, in the comment's language. One sentence per comment, no prices or offers, no replies to negative comments or inside other people's threads.

Can it move a comment into a sale?+

Not by pushing. The public reply stays an engagement line. When the commenter writes a DM, the sales agent takes over with stock, prices and a test-drive booking.

Which languages?+

Any. Arabic and English at BMW and MINI Saudi Arabia, Russian and Tajik at the Hyundai importer in Tajikistan; the reply language follows the comment or message.

Does it use the official Instagram API?+

Yes. Salesteq connects through Meta's Instagram platform, directly on an app in your business portfolio or through Sinch. No unofficial clients, no personal accounts.

See it on your own Instagram account.

We connect a test account, you comment and DM from your phone, and the agent answers from your stock.

Book a demo

Or write to [email protected]

Related

Sources for statements about Instagram and providers