# Speech AI that speaks car. **HELM Voice · speech AI for automotive** HELM Voice calls your customers in their own dialect, books the visit and hands the rest to your team, on speech models built for car sales and service. **Gulf Arabic · outbound** Follow-up call مساء الخير، معك سارة من ديمو موتورز. طلبت تجربة قيادة للسيارة الجديدة، يناسبك السبت؟ Good evening, Sara from Demo Motors. You asked for a test drive, does Saturday suit you? إيه، السبت الصبح أحسن Yes, Saturday morning is better تمام، حجزت لك السبت الساعة ١٠ في فرع جدة، والتفاصيل على الواتساب. Done: Saturday 10:00, Jeddah branch. Details on WhatsApp. وعندي سيارة أبي أبدلها And I have a car I want to trade in ممتاز، سجلت طلب التقييم والمستشار يتواصل معك. Great, I've logged a valuation; an advisor will call you. ✓ Test drive booked · trade-in passed to an advisor *Scripted demo call, Demo Motors* HELM Voice is Salesteq's voice agent for car dealers and importers: it calls leads and customers in Arabic, including Gulf dialects, and English, books test drives and service, and hands conversations to a person with the whole call attached. It runs on Salesteq's own speech models, ranked 1st in mixed-dialect Arabic speech recognition at NADI 2026. **Measured, not claimed** ## Built to understand car customers. General speech engines are trained on clean, standard language. Dealer calls are noisy phone lines, dialect, model names and plate numbers said in two languages in one sentence. We build our own speech models for exactly that, and test them in public. Real BMW service calls, Gulf Arabic **word error rate · lower is better** Salesteq 17.4% General-purpose engine A 21.5% General-purpose engine B 30.8% General-purpose engine C 31.4% Measured on real service calls at BMW importer retail in Saudi Arabia. NADI 2026, mixed-dialect Arabic **word error rate · lower is better** **Salesteq · 1st** 44.22% **2nd-placed system** 44.65% **3rd-placed system** 46.7% NADI 2026 shared task, run by researchers from UBC, KFUPM, KAUST, NYU Abu Dhabi and others. Also 2nd in spoken dialect identification. “Response accuracy, intent recognition and language switching performed at a level suitable for production-scale use … a solid foundation for expanding into a full Voice AI rollout.” Alawi AlAlawi Digitalization Manager, BMW KSA On the Salesteq Voice AI PoC, handling sales, aftersales and general enquiries across English and Arabic dialects. [The NADI results →](https://salesteq.com/arabic-speech-recognition) ## What HELM Voice calls about **Follow up every lead** ### Called back while the interest is warm. A website or WhatsApp enquiry gets a call within minutes, any hour: the agent confirms what the customer wants and books the visit into the showroom diary. **English · outbound** Lead follow-up Hi, it's Sara from Demo Motors. You asked about the hybrid this afternoon. Would you like to see it this week? Thursday after work? Thursday 18:30 is booked. I've sent the address on WhatsApp. ✓ Test drive booked *Scripted demo call, Demo Motors* **Wake quiet leads** ### The leads nobody had time to call. HELM goes back to the leads that went quiet, by WhatsApp and now by phone, finds out where they stand and brings the live ones back to a salesperson. **English · outbound** Reactivation Hi Omar, Sara from Demo Motors. Last month you looked at the seven-seater. Still in the market? Yes, but the monthly payment was too high. I'll ask an advisor to call you with the finance options. Is tomorrow morning good? ✓ Lead back with an advisor *Scripted demo call, Demo Motors* **Service, booked and reminded** ### The workshop diary fills itself. Service due, recall open, appointment tomorrow: the agent calls, books or confirms the slot in the live diary and sends the confirmation, so fewer bays stand empty. **English · outbound** Service reminder Hello, Sara from Demo Motors service. Your car is due for its 30,000 km service. Shall I book it? Next week, any morning. Tuesday 08:30 at the north branch, confirmed by SMS. ✓ Service booked in the diary *Scripted demo call, Demo Motors* **Hand over with the whole call** ### A person takes over, nothing is asked twice. When a customer needs a person, the agent says so and passes the call on. Your advisor gets the transcript, the summary and what was promised, in the same inbox as WhatsApp and the website. **English · outbound** Handover Can I talk to someone about leasing for my company? Of course. I'm passing you to Nadia in finance; she sees everything you told me. Perfect, thanks. ✓ Passed to a person, transcript and summary attached *Scripted demo call, Demo Motors* **Hear it** A customer calls about a brake noise. The agent books the brake check, in Gulf Arabic. **Our own engineering, end to end** ## Listen. Understand. Decide. Speak. **01 · Listen** Speech recognition for dialect Own models trained on car sales and service calls: Saudi, Gulf and mixed Arabic, English, and both in one sentence. **02 · Understand** Automotive understanding Models, trims, plates, mileage, branches and dates recognised as what they are, not as words. **03 · Decide** Your rules, every time The agent follows your approved script and prices, books only real slots, and hands over when it should. **04 · Speak** A natural voice Our own speech synthesis, a calm and natural voice in Arabic and English, answering without long pauses. ## Fits your phone lines ### Your numbers, your contact centre Calls run over Twilio numbers or inside Webex Contact Center as a virtual agent. Your team keeps its own queues. [Webex Contact Center →](https://salesteq.com/integrations/webex) ### Every call lands in CallScope and the inbox Each call is transcribed and scored like your team's calls, and the conversation sits next to the customer's WhatsApp and website history. [CallScope →](https://salesteq.com/callscope) ### Outbound first, by design HELM Voice starts with calls it makes: follow-ups, reactivation, reminders. The agent leads, the scenario is known, and quality is measured call by call before it widens. ### European hosting, per-customer workspaces Recordings, transcripts and voice processing on European infrastructure, each dealer isolated, access by role. [Trust and security →](https://salesteq.com/trust) **Pilots** ## Booking pilots now. We start with one call type on your leads or service customers, measure every call, and widen from there. You hear the agent on your own scripts before a single customer does. ## Questions dealers ask ### What is HELM Voice? Salesteq's voice agent for car dealers and importers. It calls leads and customers in Arabic, including Gulf dialects, and English, books test drives and service, and hands conversations to a person with the whole call attached. ### Which languages and dialects does it speak? Arabic, including Saudi, Gulf and mixed dialects, and English, also both in one sentence. Our Arabic speech models placed 1st in mixed-dialect Arabic speech recognition at NADI 2026. ### How accurate is the speech recognition? On real BMW service calls in Gulf Arabic it reaches a 17.4% word error rate, against 21.5% and worse for general-purpose engines. ### Does it take inbound calls or make outbound calls? HELM Voice starts with outbound calls: lead follow-up, reactivation of quiet leads and service reminders. The agent leads these conversations, which keeps quality high while it is measured call by call. ### Can it invent prices or promises? No. It works from your approved script, prices and rules, books only slots that exist in your diary, and passes the call to a person when the customer needs something outside them. ### Which phone systems does it work with? Twilio numbers, or Webex Contact Center as a virtual agent inside your call flow. Every call is transcribed into CallScope and the Salesteq inbox. **Read on** [Arabic speech recognition, 1st at NADI 2026 →](https://salesteq.com/arabic-speech-recognition) [CallScope call analytics →](https://salesteq.com/callscope) [Webex Contact Center →](https://salesteq.com/integrations/webex) [For aftersales →](https://salesteq.com/solutions/aftersales) --- Source: https://salesteq.com/helm-voice