# Every call. Heard and scored.

**CallScope · call analytics**

CallScope transcribes and scores every sales and service call, and shows you the sale that slipped and the advisor who needs coaching.

Service call

Gulf Arabic · 4:12

**Customer**

السيارة فيها صوت من الفرامل من أمس

There's been a noise from the brakes since yesterday

**Advisor**

ولا يهمك، أحجز لك فحص فرامل بكرة الساعة ٩

No problem, I'll book a brake check tomorrow at 9

**Customer**

وكم تكلف؟ وأفكر أبدل السيارة

How much will it cost? And I'm thinking of changing the car

**75%** Score

- ✓ Greeting and name
- ✓ Problem understood
- ✓ Next step booked
- ! Trade-in offered

Missed opportunity: the customer mentioned changing the car, no trade-in offered

● Customer satisfied

*Illustrative call, no customer data*

CallScope is Salesteq's call analytics for car dealerships and importers: every phone call transcribed by speaker, scored against the dealer's own scorecards and searchable, with missed opportunities, complaints and coaching needs surfaced call by call.

**The film**

Ninety seconds: every call heard, scored and turned into coaching.

*Demonstration with invented data (Demo Motors). Speech-recognition figures as published.*

## From every call to better selling

**Monitor**

### See every call as it lands.

Every queue and every advisor on one board: calls arrive minutes after the customer hangs up, transcribed and scored, with the ones that went wrong already marked.

Contact centre, today

Live

**1,190** calls scored today

Sales · Showroom line

Advisor 07 · 4:12

86% Scored

Service · Bookings

Advisor 12 · 2:48

71% Scored

Complaints

Advisor 03 · 6:05

54% Missed sale

Sales · Showroom line

Advisor 21 · 3:31

78% Scored

Finance & documents

Advisor 09 · 1:57

92% Scored

*Example board, demo data*

**Find opportunities**

### Jump to the second the sale slipped.

A customer says they are thinking of changing the car, and nobody offers a trade-in. CallScope marks the moment on the timeline and plays it from there, so a manager hears it in ten seconds, not ten minutes.

Service call · 4:12

2:41 Customer mentions changing the car: no trade-in offered

3:05 Finance question left without an answer

3:58 Next step booked: brake check tomorrow 09:00

**Jumped to 2:41 · customer**

وأفكر أبدل السيارة

And I'm thinking of changing the car

*Example call, demo data*

**Improve performance**

### Watch the standards rise, queue by queue.

The same scorecard on every call makes the trend honest: sales, service and complaints, branch by branch, week by week, against the target you set.

Average call score

**8 weeks**

Sales Service Complaints Target 70%

*Example trend, demo data*

**Coach and learn**

### Coaching built from each advisor's own calls.

Each advisor's page shows the questions they miss most and the two calls worth hearing together. The coaching sheet prints for the one-to-one, and next week's calls show whether it worked.

A07

**Advisor 07** Sales · Showroom line

58% → 78%

**Most missed**

Trade-in offered 62%

Buying timeframe asked 41%

Finance caveats explained 27%

**▶ 2 calls to review** ⎙ Print coaching sheet

*Example advisor, demo data*

## Also in CallScope

### Every call, transcribed and searchable

Sales, service, complaint and finance calls from your contact centre, in Gulf Arabic and English, split by speaker. Search any phrase, model, plate or name across every call, and jump to the moment it was said.

### Leads followed through

A buyer on the phone is a lead. CallScope shows whether the lead was captured properly and what happened next: called back or not, how fast, by whom.

### Sentiment and customer satisfaction

Add the questions you care about to a scorecard: was the customer satisfied, did the mood turn, would they come back. Every call answers them, so satisfaction is read from every conversation, not from the few who fill in a survey.

### Complaints caught early

Complaint calls on their own scorecard: was the customer heard out, did someone take ownership, was there a concrete next step. The unhappy customer surfaces before the bad review does.

**The numbers managers run on**

## One board for the whole contact centre.

Calls scored this month

12,480

every call, not a sample

Average call score

74%

+6 pts in 8 weeks

Trade-in offered when relevant

58%

+14 pts

Calls answered

81%

19% abandoned

Call-back within 2 hours

67%

+11 pts

Customers satisfied at the end

83%

from every call

Example dashboard, demo data, not a customer result

**What it replaces**

## Stop paying for samples.

Dealers spend on mystery shoppers, outside QA reviewers and survey agencies to learn a little about a few calls. CallScope reads all of them.

|  | Today | With CallScope |
| --- | --- | --- |
| Mystery shopping agencies | A few staged calls per branch a month, a report weeks later | Every real call scored, the same day |
| Outsourced call QA | A reviewer listens to a small sample by hand | Every call on the same scorecard, consistent |
| Customer survey agencies | A sample called back, few answer | Satisfaction read from every conversation |
| Managers' listening hours | Hours a week on random calls | Straight to the calls that matter, at the second |

**ROI**

## What the missed calls are worth to you.

Sales calls a month 3,000 Calls with buying intent 25% Conversion of those today 10% Lift from fixing missed steps +10% Gross profit per car 1,500 USD Agency and QA spend replaced, a month 3,000 USD

**Per month**

Extra cars sold

7.5

Extra gross profit

11,250 USD

Spend replaced

3,000 USD

Total value

14,250 USD

Per year: 171,000 USD

Your numbers, your assumptions: a model to size the opportunity, not a promise. Extra cars = sales calls × share with buying intent × today's conversion × the lift from fixing what the calls miss.

**How managers run on it**

## A rhythm, not another report.

### Every morning

Abandoned calls and missed call-backs per queue, before the first customer is lost twice.

### Every week

Fifteen minutes per advisor: two calls, one coaching sheet, one thing to do differently.

### Every month

Branch and brand review: scores, opportunities captured, complaints owned, satisfaction.

### Every quarter

Scorecards updated as your standards and campaigns change; the next call is measured on them.

## Built for dealers and importers

### Next to your contact centre, not instead of it

CallScope connects to Webex Contact Center and Genesys Cloud, or imports your recordings. Calls arrive minutes after the customer hangs up. Your team keeps working the way it does.

[Webex →](https://salesteq.com/integrations/webex) [Genesys →](https://salesteq.com/integrations/genesys)

### Arabic, including the Gulf dialects

Our own speech models, trained on car sales and service conversations: 17.4% word error rate on real BMW service calls in Gulf Arabic, against 21.5% and worse for general-purpose engines. 1st in mixed-dialect Arabic speech recognition at NADI 2026.

[The NADI results →](https://salesteq.com/arabic-speech-recognition)

### One platform with your AI agents and inbox

The same customer across the phone, WhatsApp, the website and the showroom: CallScope sits in the Salesteq workspace next to the inbox and the AI agents, so a call and a chat are one history.

### European hosting, isolated per customer

Recordings and transcripts stay on European infrastructure, each dealer in its own workspace, with access by role.

[Trust and security →](https://salesteq.com/trust)

**Case study**

## A Saudi multi-brand dealer group, every call measured.

[See the customer cases →](https://salesteq.com/cases)

The group runs its contact centre on Webex Contact Center and Genesys Cloud, across sales, service, complaint and finance queues, in Gulf Arabic and English. Before CallScope, quality meant a supervisor listening to a few calls a week; unanswered calls and missed call-backs were not counted anywhere.

Today every call is transcribed and scored on scorecards built with the group's managers, one per call type; the sales scorecard alone checks more than a hundred points. Every advisor has a coaching page, and every queue a daily count of abandoned calls.

What it made visible first: how many callers never reach anyone, which queues lose them, and which steps advisors skip most: the trade-in, the buying timeframe, the finance caveats.

Customer figures follow with the customer's approval.

## Questions dealers ask

### What is CallScope?

Salesteq's call analytics for car dealers and importers. It transcribes every phone call by speaker, scores it against your own scorecards, makes it searchable, and surfaces missed opportunities, complaints and coaching needs.

### Does it replace our telephony or contact centre?

No. It connects to Webex Contact Center or Genesys Cloud, or imports your recordings, and reads the calls. Your agents and queues stay as they are.

### Which languages does it understand?

Arabic, including Saudi and other Gulf dialects, and English, in production today. Our Arabic speech models placed 1st in mixed-dialect Arabic speech recognition at NADI 2026.

### How does it measure customer satisfaction and sentiment?

Through the questions you put on the scorecard, such as whether the customer was satisfied or the mood turned during the call. Every call answers them, so you see satisfaction per branch, queue and advisor across all calls, not a survey sample.

### How does it find missed sales?

The scorecards check the moments that make a sale: was a trade-in offered, was the buying timeframe asked, were finance questions answered correctly. A miss is flagged on the call, with the recording at that point.

### How does it help advisors improve?

Each advisor has a page with their scores over time, the questions they miss most and the calls worth reviewing, plus a printable coaching sheet for the one-to-one.

### Where is the data hosted?

On European infrastructure, each customer in its own isolated workspace, with access by role.

### How long does it take to start?

Once a queue is connected or recordings are imported, the first calls are scored within days. The scorecards are tuned with your managers in the first weeks.

**Read on**

[Call analytics for car dealerships →](https://salesteq.com/call-analytics-for-car-dealerships) [Arabic call analytics →](https://salesteq.com/arabic-call-analytics) [For dealer groups →](https://salesteq.com/solutions/dealer-groups) [For aftersales →](https://salesteq.com/solutions/aftersales)

---

Source: https://salesteq.com/callscope