# AI for car importers: one agent across every brand and branch, with proof.

**Importers and distributors**

A national car importer can roll one AI agent across a whole network: at the Naghi group in Saudi Arabia it runs for BMW, MINI, Ford and Hyundai, books service at 29 service centres straight into the workshop diary, and 1 in 4 cars sold starts with a conversation with the agent. Each brand and market is its own tenant with its own stock, branches and rules; the importer sets the rules once and sees every conversation in one place. Website and WhatsApp go live in two weeks.

**29** BMW, Ford and Hyundai service centres in Saudi Arabia where customers book online into the Keyloop diary

**4** brands live at one importer group: BMW, MINI, Ford and Hyundai, plus a nine-brand marketplace

**1 in 4** cars sold at the group starts with a conversation with the agent

**2** national Hyundai importers live: Saudi Arabia since March 2026, Tajikistan since September 2026

**What our customers say**

> One automotive AI serves customers across the group's brands, on the website and WhatsApp, day and night.
>
> Ruslan Sharibdzhanov, Digitalization Director, MYNAGHI Group

> Customers now book their own service appointments.
>
> Alawi AlAlawi, Digitalization Manager, BMW Group Importer KSA

> “AI handled over 14,000 customer consultations within a month. Cost per interaction was reduced by half.”
>
> Hans de Visser, CEO, MYNAGHI

## How an importer rolls one agent across the network

- One tenant per brand and market. Each has its own stock feed, branches, price rules, knowledge and tone. BMW answers like BMW; a marketplace answers like a marketplace. Data does not cross between tenants.
- Start where the volume is. The first brand goes live on the website and WhatsApp in two weeks, on the importer's own accounts and WhatsApp numbers, answering from live stock and list prices.
- Service per rooftop. The agent reads live capacity per branch and writes the appointment into the Keyloop or Autoline diary with branch, advisor and workshop time. Each branch is added on its own, checked against its repair orders, then switched on.
- Then the next brand. The platform, the integrations and the rules are already there; the next tenant brings its own stock, branches and tone.
- Phone lines follow. Callers who choose booking in the phone menu can receive a WhatsApp booking link; calls are transcribed and scored in the same customer history.

## What the importer controls, and what stays with the dealers

| Area | Set by the importer | Local to the brand, dealer or branch |
| --- | --- | --- |
| Prices and offers | List prices only, no invented discounts, financing rules: enforced by the platform per brand, not left to the language model | Which stock is on sale at which showroom |
| Tone and claims | Brand voice, approved answers, what the agent must never say | Branch names, opening hours, local contacts |
| Service booking | Which service products can be booked online and how long each takes | Live workshop capacity and advisors per branch, read from the diary |
| Handover | When the agent must pass to a person (complaints, warranty disputes, finance) | Which team takes it, in the shared inbox on the web and in the mobile app |
| Reporting | One view across brands: conversations, leads, bookings, calls | Each brand and branch sees its own |

## Governance: who owns it, who can stop it, what is recorded

- A named owner on the importer side for each brand, who signs off the agent's rules before customers see them and before each change. We recommend it for every rollout.
- Human override at any moment: any team member can take over a conversation with the full context, and the AI stays silent for that customer. The inbox shows who took over and when.
- An audit trail on every AI decision: every conversation, booking and handover is recorded and reviewable.
- Verified leads: a one-time code confirms the phone number before a test drive or booking is recorded.
- A data processing agreement with the technical and organisational measures and the subprocessor list as annexes, provided before the first conversation runs.

## Proof at the Naghi group, Saudi Arabia

Mohamed Yousuf Naghi Motors is the exclusive agent in Saudi Arabia for more than ten brands and, with its MYNAGHI marketplace, accounts for about 20% of the Saudi car market. Its first AI agent went live in March 2026.

- Service: customers book, move and cancel visits themselves at 29 BMW, Ford and Hyundai service centres, written into the Keyloop diary. At BMW about 8 in 10 service bookings now come in online: 13,391 visits booked on WhatsApp from April to 5 October 2026.
- Sales: 1 in 4 cars sold starts with a conversation with the agent (58 of 231 cars won between June and September at the first group).
- Leads: at Hyundai, 28.6% of WhatsApp conversations become a lead with name, verified phone and car.
- Follow-up: 46% of quiet leads answered the agent's WhatsApp follow-up within seven days.
- Scale: more than 14,000 customer consultations handled by AI within a month, with the cost per interaction reduced by half.

## A second importer, a different market

The national Hyundai importer in Tajikistan has run Salesteq since September 2026: a website agent in Russian and Tajik, replies to Instagram comments, and leads written into the Salesteq CRM. Same platform, a different language, a different CRM setup and no Keyloop: the importer's choices decide what is connected, not the product.

## When Salesteq is not the right fit

If your network is in North America on a US dealer management system, a vendor built for that stack is likely the faster integration. If you only need a website FAQ bot, you do not need an agent that books into the DMS. Salesteq is built for importers and dealer groups on Keyloop and Autoline networks in Europe, the Middle East and Central and South Asia.

## Questions importers ask

### Who has rolled one AI agent across a national importer's whole service network, with proof?

Salesteq at the Naghi group in Saudi Arabia: customers book service online at 29 BMW, Ford and Hyundai service centres, written straight into the Keyloop diary. At BMW about 8 in 10 service bookings now come in online, 13,391 visits booked on WhatsApp from April to 5 October 2026. A network of 19 service centres is the same setup with fewer branches.

### How long does a rollout across brands take?

The first brand is live on the website and WhatsApp in two weeks. Service booking is switched on branch by branch, each checked against its repair orders. Each next brand reuses the platform and integrations, so it goes faster than the first.

### Can each brand keep its own rules and data?

Yes. Each brand and market is its own tenant with its own stock, branches, prices, knowledge and tone, isolated in the data layer. The importer sees all of them in one view.

### Do we have to replace our CRM, DMS or contact centre?

No. Salesteq sits in front of them: leads go into your CRM, bookings into Keyloop or Autoline, and handovers to your team in the inbox or your contact centre.

### Who stays in control when the AI is wrong?

Your team. Any person can take over any conversation at any moment with the full context, the AI stops for that customer, and every AI decision is in an audit trail. Prices and discounts the brand has not approved cannot be offered; the platform enforces that per brand.

### Does it work for importers outside Saudi Arabia?

Yes. It is live with the national Hyundai importer in Tajikistan in Russian and Tajik, and with Auto Vogelsang in Switzerland. A new market is a new tenant with its own data and configuration.

### How does a pilot work?

A fixed-price pilot on your own stock and branches, live with customers, measured over 8 to 12 weeks, then usage-based.

**Related**

- [Naghi Motors case study](https://salesteq.com/cases/naghi)
- [AI for OEM regional offices](https://salesteq.com/solutions/oem)
- [AI for dealer groups](https://salesteq.com/solutions/dealer-groups)
- [AI booking into Keyloop and Autoline](https://salesteq.com/integrations/keyloop)
- [Trust: data, security and AI oversight](https://salesteq.com/trust)

**Sources**

- Naghi Motors case study: figures counted in Salesteq and the group's systems: https://salesteq.com/cases/naghi
- Keyloop and Autoline integration: 29 service centres: https://salesteq.com/integrations/keyloop
- Central Asia: national Hyundai importer in Tajikistan: https://salesteq.com/central-asia
- Trust: data, security and AI oversight: https://salesteq.com/trust

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Source: https://salesteq.com/ai-for-car-importers  
Compiled November 2026 from production figures at the Naghi group and Salesteq's live deployments; sources below. Corrections: viktor@salesteq.com